Niall Firth
Daily Mail
September 10, 2010
The need to check up with friends on Facebook is becoming so great that as a whole we’re spending more time on Facebook than any other online destination, comScore reported this week. A total of 41.1 million minutes or 9.9 percent of consumer’s online time were spent on the site in August, surpassing time spent on Google which came in with 39.8 million minutes or 9.6 percent.
It shouldn’t be all too surprising that the social networking site has come out on top. Facebook’s user experience invites the user to spend an extended period of time on the site, whether it be posting statuses, playing games, or creeping on other’s profiles.
Even more interesting than the race between Google and Facebook is Yahoo's own fall from grace. In the same study taken last year, Yahoo had 12 percent of user's online time, versus only five percent each for Google or Facebook. This year, that has fallen to 9.1 percent in the current survey.